The Social Pulse
of Subculture

Background
For over 150 years, Lyle & Scott has sat at the intersection of sport, music and British youth culture. From football terraces and golf clubhouses to music venues and city streets, the Golden Eagle has been worn by generations who have shaped culture rather than followed it. Today, Lyle & Scott remains a symbol of style, individuality and community across Britain and beyond.


Proposition / Big Idea
Built from this authentic cultural heritage, Lyle & Scott’s social channels will become a destination for modern British culture.Through storytelling, partnerships and participation, we will champion the people, communities & conversations shaping today’s subcultures, creating a platform that extends beyond product & places Lyle & Scott at the heart of the culture it has influenced for generations.